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Brake renews partnership with Geotab

As an Associated Partner, Geotab has pledged £10,000 to support Brake for another year.

Two people shaking hands. One is wearing a high visibility vest.

Brake, the road safety charity, is pleased to announce its renewed relationship with Geotab, a global leader in connected operations, video telematics and AI-powered insights.

Long-time supporters of Brake, Geotab was the headline sponsor of the charity’s UK Fleet Champions Awards last year. This prestigious annual awards programme is open to organisations that are working hard to make roads safer – through the safe and sustainable operation of work vehicles, and by championing safe driving behaviours.

Over the course of the collaboration between Brake and Geotab, staff at the latter have previously raised money for Brake by taking part in charity events, including a skydive.

Announcing the renewal, Ross Moorlock, CEO at Brake, said: “It is wonderful to have Geotab on board as an Associated Partner for another year. Geotab’s work in the fleet management space and its mission to help make journeys safer, more efficient, and more sustainable, aligns with Brake’s own vision of a world with zero road death and injury where everyone can move in a safe and healthy way. We look forward to continuing our great working relationship throughout the next year.”

Oliver Holt, senior sales manager UK and Ireland at Geotab, added: "Improving road safety requires evidence, not just advocacy. By analysing 100 billion data points daily across more than six million connected vehicles, we provide fleets with the insights needed to help identify risk patterns and intervene before collisions happen.

“We are proud to renew our Associated Partnership with Brake for 2026. Their commitment to supporting road victims and campaigning for safer roads aligns directly with our mission of making the roads safer for everyone."

As well as sponsoring last year’s UK Fleet Champions Awards, which are judged by an independent panel of experts, Geotab took home the Fleet Safety Innovation award and was highly commended in the Fleet Safety Product category.

The telematics provider’s success follows a previous UK Fleet Champions Awards win in 2023. That year, Geotab won the Fleet Safety Product Award for development of a market-leading software safety solution.

Click here to find out more about corporate partnerships with Brake.

About Geotab Down arrow icon to open accordion

Geotab is a global leader in intelligent operations, video telematics and AI-powered insights. Trusted by more than 100,000 customers — from small and mid-size fleets to Fortune 500 enterprises and public-sector organisations, including the US federal government — Geotab connects approximately 6 million vehicles and assets and processes 100 billion data points daily. With ISO/IEC 27001:2022, SOC2, FIPS 140-3 and FedRAMP authorisations, Geotab's open platform and 700+ partner ecosystem unify safety, compliance and operations in a single system. Our mission: a safer, more efficient, and more sustainable world in motion.

Geotab is a registered trademark of Geotab Inc. in Canada, the United States and/or other countries.

www.geotab.com/uk