Working in partnership with Samsara provides a significant funding stream for the charity’s campaigns to end road death and injury, as well as supporting Brake’s National Road Victim Service, which cares for families who have been bereaved or seriously injured in road crashes.
Last year, Samsara demonstrated its commitment to supporting Brake’s vision, values and aims, by getting involved in Road Safety Week, Brake's biggest campaign of the year. In November, Samsara organised local school visits to promote key road safety messages at a grass roots level. Samsara employees also took part in the Brake 5 fundraising challenge, raising a significant amount for Brake through the company’s generous match-funding programme.
Samsara also sponsored the Road Safety in the Community Award at Brake’s UK Fleet Champions Awards 2024, a prestigious event that celebrates the work of fleets striving to prevent crashes and reduce pollution caused by work vehicles.
Samsara’s mission to improve the safety, efficiency and sustainability of operations that power the global economy, including transportation and logistics, aligns with Brake’s belief that every road death should be preventable and that everyone has the right to make safe and healthy journeys, whoever we are and however we travel.
Ross Moorlock, CEO at Brake, said: “We’re delighted that Samsara has renewed its status as our Strategic Partner for 2025. Our work relies on the funding and support of like-minded organisations that can help us pursue our goals to improve road safety for everyone and reduce road death and injury. Samsara brings a wealth of industry expertise to this partnership, and we’re excited to build on the work we’ve done together.”
Philip van der Wilt, SVP and GM of Samsara EMEA, added: "At Samsara, we believe every road death can become preventable. Renewing our partnership with Brake is a vital step toward creating a safer future for everyone on the road. Through our collaboration with Brake, we’ve seen, and supported, the impact of combining advocacy, education and technology to save lives and support those affected by road tragedies. We’re proud to stand alongside Brake in their mission to make roads safer and provide critical care to road crash victims and their families, as part of our commitment to safety and community."
About Samsara
Samsara is the pioneer of the Connected Operations Cloud, which allows businesses that depend on physical operations to harness IoT (Internet of Things) data to develop actionable business insights and improve their operations.
Samsara operates in North America and Europe and serves tens of thousands of customers across a wide range of industries including transportation, wholesale and retail trade, construction, field services, logistics, utilities and energy, government, healthcare and education, manufacturing, and food and beverage.
The company's mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy. Samsara is a registered trademark of Samsara Inc. All other brand names, product names or trademarks belong to their respective holders.
About Samsara and Brake’s partnership
Samsara is a Strategic Partner of Brake, meaning it helps shape strategy, develop work, and achieve maximum impact. Brake selects Strategic Partners who are fully aligned with the vision, campaign goals and work, and can commit to working closely, usually for multiple years. Strategic Partners bring expertise, knowledge, and time, as well as funding.
Find out more at www.brake.org.uk/partners