UK Fleet Champions Awards 2025 - Guidance notes

For the private sector organisation that has implemented initiatives that effectively enable drivers to be safe. Judges will also award education and awareness-raising initiatives about safe driving that extend beyond employees to their families.

The Company Driver Safety Award is sponsored by Fleetmaster.

For the public sector organisation that has implemented initiatives that effectively enable drivers to be safe. Judges will also award education and awareness-raising initiatives about safe driving that extend beyond employees to their families.

The Public Sector Driver Safety Award is sponsored by TTC Group.

For the organisation that has done the most to reduce risk and fuel emissions by enabling active and shared travel (cycling, walking and public transport use), or by improving journey routing to reduce distance travelled by motorised vehicles, and reduce motorised vehicles posing the highest risks to people walking and cycling (for example, avoiding routes around schools).

Brake has a strong safety and sustainability ethos and is keen to promote and encourage this among other organisations. While fleets face a huge environmental challenge, we believe they are also well placed to reduce both distances driven and the huge environmental impact of road travel worldwide. Judges will be looking for entries that meet this challenge through a range of initiatives, rather than just one of those listed above.

The Sustainable Journeys Award is sponsored by Zurich Resilience Solutions.

For the organisation that has implemented strong management systems to identify and tackle the safety and environmental impact of vehicles used on its behalf, carrying out risk and environmental impact assessments, monitoring and recording incident and fuel usage data, analysing data and researching and implementing effective interventions.

Judges will be looking for a rigorous approach to data capture and analysis of incidents, as well as, crucially, application of that data to make changes and inform other measures and interventions that actively reduce risk and improve safety.

The Dr Will Murray Award for Analysis and Action is sponsored by eDriving.

For the fleet operator and fleet supplier that has developed a pioneering approach to fleet safety in over the last couple of years, with the greatest success.

Judges want to see the most forward-thinking initiatives: organisations thinking laterally to achieve ever greater safety improvements. ‘New’ and ‘different’ are the buzz words in this category. Please note initiatives included in this category should be new in the past 18 months, or older initiatives that have seen significant new innovation in the past 18 months.

For the partnership of a fleet service provider or operator with another organisation that has delivered the most outstanding results to improve fleet safety.

The ability to look outside of your own organisation, to learn from others, and to collaborate in the interests of a common goal is incredibly valuable in financially challenging times. Judges will be looking for innovative partnerships that are of mutual benefit and deliver the greatest impact on road risk reduction.

The Fleet Safety Partnership Award is sponsored by AXA UK.

For the product that does the most to improve fleet safety through innovation.

Past winners in this category have ranged from highly technological devices, to innovative new types of tyres. Judges want to see products that are new and different, that can be clearly differentiated from anything else available, and that have proven, demonstrable results.

For the organisation that has worked hardest to improve the safety and environmental impact of vehicles used on behalf of their business.

Efforts to replace vehicle fleets with improved models, fit, additional safety components to vehicles, and manage maintenance procedures in line with manufacturer recommendations will also be recognised.

Vehicle safety is absolutely crucial to road safety; Brake is a long-term advocate of rigorous and high-quality vehicle maintenance, including the training and qualification of mechanics working on vehicles for instance. Judges want to see evidence that organisations are giving due care and attention to their vehicles, to make them as safe for their drivers and other road users as possible.

The Safe Vehicles Award is sponsored by AIR-Serv.

For the organisation that has worked hardest with its local community to achieve safe and healthy mobility, for example, by funding road infrastructure improvements such as segregated foot paths and cycle paths, or a crossing near a school.

Judges will also be awarding organisations that have campaigned for change and engaged people in their communities to speak out for change with them. This organisation will have road safety at the heart of its corporate social responsibility ethos.

Community engagement is at the heart of Brake’s work: inspiring and mobilising groups of people in communities to spread the word about road safety can be incredibly powerful and effective not only in reducing road risk, but, from an organisational perspective, in raising your profile and improving your image within communities, whether local, regional, national or global. Remember, communities can be online as well as at your local schools and community groups. Judges will look for signs of organisations really seeking to engage with their communities in a variety of ways, for the greater good.

The Road Safety in the Community Award is sponsored by Seeing Machines.

For the risk or fleet manager who has implemented exemplary road risk management policies with proven results.

Judges are looking for detailed information about the policies and procedures the nominated person has implemented, as well as details of how they personally have helped to instil a road safety culture within the organisation and achieve these results.

The Road Risk Manager of the Year Award is sponsored by QBE.

For the fleet driver who has delivered outstanding performance and gone above and beyond in the line of duty.

Judges will be looking for drivers who have acted as champions for road safety and have taken the initiative to protect themselves and others on the roads.

For the organisation or individual that has gone above and beyond the call of duty in its commitment to road safety, not just within the company but also the wider community. Individuals cannot enter this Award themselves, but can nominate another individual within their organisation, or an individual in the wider industry, using the entry form.

Judges are looking for detailed background information about the nominated individual or organisation, including both the work they undertake and activity they undertake outside of their role which demonstrates their commitment to road safety.