Why do it?
It helps people
- make informed decisions when using roads
- understand the importance of safe streets and road rules
- choose to get involved and support us
If other people engage in our cause, they can get their family and friends engaged too. Be the start of the chain.
Learn
Use our Knowledge Centre for facts. Learn ones you think will interest people you know and grab their attention.
Get digital
Join our facebook, linkedin or twitter community and share facts and campaigns we post.
Be values driven
It is loving and kind to look after ourselves and others on roads, and to reduce the burden of injuries on our NHS. Appeal to people’s desire to be caring too.
Be understanding
Talk about how we all make mistakes, and have to deal with daily distractions, temptations and pressure from others. What can we do to help each other do the right thing on roads?
Bring people together
Stay positive and appeal to community spirit. We all use roads. We can all work together to save lives, based on evidence of what works. Talk about our campaigns.
Play to your audience
Think about who you are talking to, what they might know, and their interests and needs. Adapt what you say and how you say it. Use our Zebras website to help you talk to kids. Visit tips on talking to teenagers to help you talk to teens.
Fundraise
Fundraising is an easy and fun way to get together, support Brake and raise understanding that road safety is a charitable cause.
Brake helps road crash victims who have suffered deaths of loved ones and injuries that change people’s lives forever. Go to our fundraising pages and get giving.
Get a local campaign started
Work with family and friends to join or set up a campaign locally to improve your streets.
