Brake announces Road Safety Week fundraising challenge

#Brake5 asks participants to take on a challenge based around the number five, to raise awareness of the fact that five people die on UK roads every day.

Fundraisers can create their own active challenge centred around the number five – running, walking or cycling any distance from five to 555 miles, depending on their abilities and their ambitions.

Hundreds of people are anticipated to take part across the UK, including road crash victims, police and other emergency services, fleet professionals and people who drive for work, local community groups, and individuals looking to make a difference to road safety.

The #Brake5 Challenge will raise funds for Brake's campaign work and the National Road Victim Service, which supports hundreds of families and individuals bereaved or injured in road crashes.

Those taking part are encouraged to share a #Brake5 selfie on social media using #Brake5 and #RoadSafetyWeek – by taking a photo holding up the palm of their hand, where they can write messages including the name of a loved one that they are fundraising in memory of.

To take part in the #Brake5 challenge sign up to Road Safety Week.

Road Safety Week runs from 19-25 November 2023, starting on the World Day of Remembrance for Road Traffic Victims. Each day represents a different group or sector for road safety. Brake has organised ambassadors for each of these, including Stephen Briers, Group editor at Fleet News, who will take part for fleet Friday, and Metropolitan Police Detective Chief Superintendent Andy Cox, taking part on emergency services Tuesday. Brake’s own Interim CEO, Ross Moorlock, is leading by example and taking on an ambitious 555-mile challenge during Road Safety Week.

There are also corporate ambassadors from Morton Michel Limited, Grieves Solicitors and three of Brake's partners, Morton Fraser, Slater and Gordon UK and HCC Solicitors.

Road Safety Week 2023 is sponsored by Arval, Autoglass, and DHL, and supports the Department for Transport’s THINK! Campaign. The theme this year is Let’s talk about SPEED. Sign up to access information and resources to take part.

Ross Moorlock, Interim CEO, Brake, said:

“We are so excited to launch the #Brake5 Challenge and so grateful for the enthusiasm we have received from all our supporters, volunteers and partners, as well as the police and other emergency services who are willing to join me in getting moving and raising vital funds.

"We’re also hoping to create as much noise as possible around the number five to raise awareness of the shocking statistic that five people are dying on UK roads every single day. These road deaths are preventable, and this Road Safety Week we must take action to change this.”