Just Eat marked the launch of the partnership by highlighting the theme of Road Safety Week 2025 – Safe Vehicles Save Lives – promoting the importance of vehicle safety among its couriers and urging them to carry out essential vehicle safety checks before every journey.
The food delivery firm introduced additional safety materials, including animated videos and peer-led storytelling, to showcase real-life moments where courier safety habits have made the difference.
To support its drivers to make safe journeys, Just Eat also emphasised a simple vehicle safety message for its e-bike riders – B.I.K.E.S, meaning Brakes, Inflation, Kinetic power, Electrics and Safety gear.
The partnership will also see Just Eat colleagues fundraise for Brake in the coming year.
Ross Moorlock, CEO at Brake, said: “Every year, more than 1,700 people die on UK roads. Another 30,000 suffer serious, life-changing injuries. The numbers are shocking, and there has been no significant reduction for more than a decade.
“Our focus during Road Safety Week was to help everyone understand what we mean when we talk about safe vehicles and why they are so vital in helping make our roads safer and preventing road death and injury. An important part of this is working with organisations, like Just Eat, who have influence over tens of thousands of independent drivers and riders – together we can help save lives.”
Louise Francis, Delivery Director at Just Eat, added: “Every day our couriers are completing thousands of deliveries. We've partnered with Brake because we share an important common goal: making roads safer for everyone – no matter how they’re travelling. This collaboration is a meaningful opportunity to reaffirm our commitment to protecting the safety and wellbeing of our courier community.”