• Schools across the UK are invited to sign up for Brake’s Kids Walk on 11 June 2025
  • One-day road safety event calls for safe spaces for children to walk to school in their community
  • 6 children are killed or seriously injured on UK roads every day
  • The charity is giving out free packs of resources to teach road safety to 4–11-year-olds
  • In 2024, 720 schools took part, representing 80,000 children
  • Sign up at www.brake.org.uk/kidswalk

Schools are invited to take part in a short, supervised walk in their community on 11 June 2024, to shout out for children’s right to make safe and healthy journeys, on safe roads, free from the threat of traffic and pollution. There are free teaching resources available for everyone taking part to teach vital road safety skills to children aged 4-11.

Children of all ages are at risk of being hurt or killed when near roads. On average, six children are killed or seriously injured on UK roads every day – equivalent to an entire classroom of children every week.

As well as teaching children vital road safety skills, Brake’s Kids Walk raises awareness among parents, carers and other adults in the local community about the need to protect children on roads.

By signing up to Brake’s Kids Walk, schools, youth groups and educators can access a free action pack featuring lesson plans, assemblies, activities, and more. The packs also include posters and campaign boards for children to carry, highlighting the five things they need to walk and wheel safely in their communities, including safe footpaths, cycle paths and crossing places.

Brake will also help schools ask local and national decision-makers to create spaces so children and their carers can make safe and healthy journeys to school: for example, introducing measures to end speeding traffic on roads near schools and where children are travelling to and from school.

It is every child’s right to be able to walk safely in their community without fear of traffic and pollution

Ross Moorlock, chief executive, Brake

Brake, the road safety charity, has been coordinating walking events for schoolchildren at a national level for more than 15 years, helping children to understand the dangers they face on roads and learn how to use roads safely. Last June more than 720 schools and youth groups signed up to take part on behalf of 80,000 children.

All primary schools, youth groups and other educators are invited to sign up to Brake’s Kids Walk 2025 at www.brake.org.uk/kidswalk.

esure group return as sponsors of Brake’s Kids Walk 2025 for the fifth year running.

David McMillan, CEO at esure Group, commented: “As a motor insurer, we are passionate about supporting initiatives for safer roads and cleaner air. We’re proud to sponsor Brake’s Kids Walk for 2025, our fifth year supporting this event.”

Ross Moorlock, chief executive at Brake, added: “Education remains a key pillar of Brake’s strategy and we’re delighted to invite schools to take part in Brake’s Kids Walk in 2025. It is every child’s right to be able to walk safely in their community without fear of traffic and pollution. We thank esure for sponsoring this event again this year and we hope to inspire as many children as possible to get walking with us in June!”

About esure Group Down arrow icon to open accordion

esure Group is one of the UK’s leading providers of Motor and Home insurance products through the esure and Sheilas’ Wheels brands. Founded in 2000, esure Group have the scale, heritage and expertise capable of inspiring the trust and confidence of their 2m customers, combined with the entrepreneurial mindset and agility of an insurtech. esure Group are focused on using industry beating technology, insights and data, alongside fantastic customer service, to deliver more personalised experiences that meet the evolving needs and expectations of customers.

To find out more visit www.esuregroup.com