Taking place each November, Road Safety Week is a national campaign run by road safety charity Brake, to raise awareness of the impact of road death and injury and call for key measures to make roads safer. Beginning on the World Day of Remembrance for Road Traffic Victims, Road Safety Week brings into sharp focus the shocking fact that 1,700 people die on UK roads every year, and a further 30,000 receive serious, life-changing injuries. Brake argues that this is an unacceptable tragedy that must be stopped. Thousands of schools, organisations, emergency services, campaigners and communities will show their support by taking part in Road Safety Week 2025, reaching millions across the UK through events, fundraising, media coverage and social media.
Safe Vehicles Save Lives theme
Safe vehicles is a vital component of the safe systems approach to road safety – a shared approach to prevent death and serious injury from road crashes. This year, Brake has chosen to shine a spotlight on the importance of safe vehicles that are designed to prevent crashes, and to cause less harm if they do crash. From automated driver assistance systems that help drivers keep within speed limits and brake in an emergency, to seat belts and airbags, this year’s campaign will focus on how modern vehicle safety technology can reduce road death and injury.
Brake will also be raising awareness of how to make sure vehicles are roadworthy, so that every time we get in a vehicle, we are as safe as we can be, whoever we are and however we travel.
Taking part
Employers, schools, emergency services, individuals and communities are invited to sign up and take part in Road Safety Week 2025, and to learn more about the evidence behind vehicle safety and how it can reduce road death and injury.
The charity will provide an action pack of free resources to help people take part, including stakeholder toolkits, videos and infographics to share, and facts about safe vehicles, including how to carry out roadside checks. For schools, there will be educational resources to help children and young people learn about vehicle safety. There will also be a webinar for employers and emergency services, fundraising opportunities, memorial events and lots of other ways to get involved and support this vital campaign.
Sign up now for Road Safety Week 2025 at www.brake.org.uk/road-safety-week.
This year’s theme is a fantastic opportunity to learn more about evidence-based systems that are proven to reduce road death and injury and explore how together we can make real change.
Ross Moorlock, Chief executive, Brake
Raising awareness
Every year, more than 1,700 people die on UK roads. Another 30,000 receive serious, life-changing injuries. These numbers are shocking, and there has been no significant reduction for more than a decade. Brake believes in a world where no one is killed or harmed on a road and safe vehicles can help us get there. Because safe vehicles save lives. This Road Safety Week, Brake will be sharing the real stories behind road crashes, the devastating impact on our society and how we can support road victims and families who have lost loved ones and suffered serious injuries. Brake supports thousands of road victims each year through its National Road Victim Service, a free, specialist support service for road victims.
Campaigning for change
For this year’s Road Safety Week, Brake will also be calling on the Government for life-saving technology to be mandated for all new vehicles in the UK, in line with the vehicle General Safety Regulations that have now been introduced in Europe.
Funding and support
Brake is delighted to announce that the 2025 Road Safety Week is sponsored by Autoglass®, Hastings Direct, Motive and Samsara.
Ross Moorlock, Brake’s chief executive, commented: “We are excited to launch this year’s Road Safety Week, with a full backing of sponsorship support enabling us to provide participants with all the tools needed to take part and have a big impact. This year’s theme is a fantastic opportunity to learn more about evidence-based systems that are proven to reduce road death and injury and explore how together we can make real change. I encourage everyone to sign up and support this important campaign.”
Ed Colley, Head of brand and marketing from Autoglass® commented: “At Autoglass®, we fit safety as standard nationwide – we are proud to once again sponsor Brake’s Road Safety Week, and together champion safe, roadworthy vehicles; increased knowledge and awareness; and the mandate for proven safety technology - because safe vehicles, safely maintained, save lives.”
Toby van der Meer, Chief Executive Officer, Hastings Direct commented: “At Hastings Direct, we regularly see the horrific impact that crashes can have. Because of this, we’re passionate about road safety and are investing significantly to build awareness of poor driving practices, through our partnership with Brake, our young driver telematics product and our customer communication.”
Nyanya Joof, Regional Vice president, UK markets at Motive added: “Safety is our north star, and we are committed to Zero Harm and Zero Preventable Crashes. From small businesses to the world’s largest and most complex organisations, customers rely on Motive’s AI-powered driver safety technology to prevent collisions and protect drivers. Our recent expansion into the UK and partnership with Brake for Road Safety Week reinforces our commitment to creating safer roads worldwide.”
Paz Macdonald, Vice president marketing, Samsara, said: "As a long-serving strategic partner to Brake, we are proud to support this year’s Road Safety Week. We've worked alongside Brake, and our many UK customers for years to dramatically improve safety, through advanced AI-powered technology that is proven to prevent incidents and save lives. We are dedicated to continuing this work with Brake and our customers to create a future with zero road deaths."
For last year’s Road Safety Week, 4,000 schools, organisations and individuals signed up to take part, and together they reached almost 8 million people across the UK. Brake reached millions more through media coverage and social media.
Find out more at www.brake.org.uk/roadsafetyweek.
About Autoglass®
Autoglass® is a market-leading vehicle glass repair, replacement, and recalibration specialist. Part of Belron®, Autoglass® combines a national footprint of around 1,000 technicians and 100 service locations supported by a resilient supply chain and a ‘repair-first’ ethos. With Belron Technical R&D, Autoglass® pioneered nationwide ADAS recalibration to ensure modern safety systems function as designed. A preferred partner to many leading insurers, Autoglass® delivered a world-class Net Promoter Score (NPS) of 80.2 in 2024. Responsible by design, the company recycles 100% of its glass waste and is reducing carbon across its supply chain towards net-zero by 2050, while supporting local and global communities through initiatives such as the Spirit of Belron Challenge and Afrika Tikkun. The brand is known for its ‘Autoglass® Repair, Autoglass® Replace’ jingle and commitment to ‘Fits Safety as Standard.’
About Hastings Direct
Hastings Direct is proud to be one of the country’s largest and fastest growing providers of car, home, van and motorbike insurance. They’re passionate about helping customers save money and stay safe, while making insurance simple and straightforward. Hastings Direct believes supporting customers when something goes wrong is essential and helped over 278,000 customers with their claims last year.
Using the latest technology to make insurance simple, Hastings Direct’s app helps customers manage their policies anytime, anywhere. They’re also committed to using this technology to help improve driving habits, detect fraud and protect honest customers.
YouDrive, Hastings Direct’s market-leading telematics product, helps customers save even more money on their car insurance while also monitoring how safely they are driving, playing their part to make the UK roads safer for everyone.
About Motive
Motive is an all-in-one fleet management and driver safety platform that uses AI-powered automation to help businesses improve operational visibility, reduce risk, manage assets and vehicles, improve workforce productivity, and contain spend. Motive’s platform serves sectors including transportation, trucking, construction, field service, utilities, oil and gas, food and beverage, delivery, and passenger transit.
About Samsara
Samsara (NYSE: IOT) is the pioneer of the Connected Operations® Platform, which is an open platform that connects the people, devices, and systems of some of the world’s most complex operations, allowing them to develop actionable insights and improve their operations. With tens of thousands of customers across North America and Europe, Samsara is a proud technology partner to the people who keep our global economy running, including the world’s leading organisations across industries in transportation, construction, wholesale and retail trade, field services, logistics, manufacturing, utilities and energy, government, healthcare and education, food and beverage, and others. The company's mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy. Samsara is a registered trademark of Samsara Inc. All other brand names, product names, or trademarks belong to their respective holders.