Brake's road safety poster competition

This competition is sponsored by Co-op Insurance and supported by the National Fire Chiefs Council (NFCC) and National Police Chiefs' Council (NPCC).

Poster comp logo jpegBrake’s road safety poster competition is a fun, new project for schools that aims to inspire and engage children, aged 4-11, about the need for drivers to slow down so kids can walk and cycle to school safely.

Simply register your school to receive our free e-resource pack that enables you or the children themselves to talk about the dangers of adults speeding in their community something that puts kids' lives at risk every single day.

Print off our poster template, get children to create powerful designs in class or at home, display their artwork in your entrance hall, and send them to Brake by Friday 30 June 2017.

Winning designs will be turned into professional banners to go on display outside the school or in the local community. Children will receive hundreds of pounds worth of prizes for themselves and their school, plus a visit from Brake's mascot Zak the Zebra!


The deadline for 2017 has now passed and judging is taking place. Thank you and good luck to everyone who has entered this year.

Winners will be announced in September.


Five great reasons for your school to get involved:

1It's the United Nation's 'decade of action' for road safety, and in 2017 the UN is calling on everyone to help drivers slow down. 


500 children are killed on roads globally every day. 


Taking part helps children engage in an important safety topic and develop their communication skills, while helping you meet several curriculum goals.  

4The project is backed by UK police forces and fire services, who may be able to provide a speaker to attend your school. 

5Brake provides support to families whose loved ones have been killed or seriously injured on roads. We need your help to raise awareness and funds. Find out how you can fundraise

What does my free e-resource pack include?

resource pack

  • Assembly presentation

  • Assembly guidance notes

  • Workshop discussion slides

  • Speed fact sheet

  • Activity sheet

  • Colouring sheet

  • Involvement poster

  • Poster template for children to design

  • Letter home to parents

  • Entry form to submit designs to Brake

WYSD Zak lower resHow can I support Brake?

Take a look at Zak's fundraising page for lots of fun ideas on how your school can support Brake. From running a Wear Your Stripes Day to baking delicious treats to sell to parents. As a charity we rely heavily on donations to aid our work in supporting road crash victims and campaigning for safer roads. Find out more.

Please take part in our primary school survey so we can understand how schools cover the topic of road safety and what tools and resources you would like to see from us. Take the survey.

Posters mean prizes!

There will be one winner and two highly commended entries chosen from two categories – foundation/key stage 1 (4-7 year olds) and key stage 2 (7-11 year olds). Judging will take place in July, with winning schools notified by the end of the month. Winners will be announced publicly in September.

GENERIC FAMILY CYCLING SMALLWINNER – Design turned into two large banners that will go on display outside the school or in the local community. The winning child will receive a Halfords bike for themselves and a £100 Hobbycraft hamper. The school will be able to visit their local fire station as well as a receiving a visit from Brake mascot Zak the Zebra. The winning child and school will be included in a special press release, inviting media to attend a launch of the banner.

HIGHLY COMMENDED – Design turned into one large banner that will go on display outside the school or in the local community. They will also win a £30 Hobbycraft hamper and will be included in a special press release, inviting media to attend a launch of the banner.

Use the entry form in your e-resource pack and send your posters to or Brake’s road safety poster competition, Brake, PO Box 548, Huddersfield, HD1 2XZ. Deadline for entries is Friday 30 June 2017. For full terms and conditions, see your e-resource pack. Good luck!

This project has kindly been supported by:                                 Prizes generously donated by:

co op blue logo on whiteCFOA NFCC Logo