Brake's road safety poster competition

This competition was sponsored by Co-op Insurance and supported by the National Fire Chiefs Council (NFCC) and National Police Chiefs' Council (NPCC).

Poster comp logo jpeg

Brake’s road safety poster competition, sponsored by Coop Insurance, was a fun, new project for schools that aimed to inspire and engage children, aged 4-11, about the need for drivers to slow down so kids can walk and cycle to school safely.

Schools could register to receive our free e-resource pack that enabled them or the children themselves to talk about the dangers of adults speeding in their community– something that puts kids' lives at risk every single day.

The competition was launched in April 2017 and saw 500 schools register to encourage children to think about the dangers of speed and the need for road safety awareness in their community. We had 6,850 entries from across the UK, all demonstrating the children’s knowledge of important road safety messages.

Winners were chosen based on; successful communication of a message focusing on speed, their ability to spread road safety messages to parents and the community, aesthetic value, creativity of the design and concept and readability. The winning designs were turned in to large, professional banners that went on display outside of the school or in the community and the children received a Halfords bike for themselves, a £100 Coop voucher and a £100 Hobbycraft hamper. They also won a visit to their local fire station and a visit from Brake mascot Zak the Zebra.

Two highly commended entries were also chosen and won their design turned into a banner among other prizes for themselves and the school.

A huge congratulations to this year's winners:




KS1 - Joseph Air, Elmridge Primary School, Altrincham



Postercomp2017 KS2winner Hazel Leys




KS2 - Alex Muir, Hazel Leys Academy, Corby



KS1 highly commended:




Frank Nowak, Wast Wichel Community Primary School and Nursery, Swindon



Daisy Lynne Saunders Pearmain, Hatfield Heath Primary, Essex



KS2 highly commended:

21762371 10154629437421612 5162260857647956878 o



Matthew Wright, Dunston Hill Community Primary School, Gateshead


Postercomp2017 KS2HC StPeters


Max Mackay and Aoileann MacGregor, St Peter's Primary School, Edinburgh




WYSD Zak lower resHow can I support Brake?

Take a look at Zak's fundraising page for lots of fun ideas on how your school can support Brake. From running a Wear Your Stripes Day to baking delicious treats to sell to parents. As a charity we rely heavily on donations to aid our work in supporting road crash victims and campaigning for safer roads. Find out more.

Please take part in our primary school survey so we can understand how schools cover the topic of road safety and what tools and resources you would like to see from us. Take the survey.

This project has kindly been supported by:                                 Prizes generously donated by:

co op blue logo on whiteCFOA NFCC Logo


Tags: road safety police competition children zak