The charity hosts the UK Fleet Champion Awards each year to celebrate the important achievements of organisations and individuals working to prevent crashes and reduce pollution caused by work vehicles.
For its 2026 programme, Brake has added the Emergency Services Driver Safety Award, sponsored by Zurich Resilience Solutions. This honours police, fire and rescue, ambulance and other emergency services organisations that are complying with the very highest driver safety standards, or teams that have implemented initiatives that enable their drivers to be safe.
Brake is welcoming entries from emergency services organisations whose safety standards or initiatives have had a demonstrable impact, supported by effective written policies to manage driver risk and rigorous procedures for recruiting, testing and training drivers.
Judges will also reward education and awareness-raising initiatives about safe driving that extend beyond employees to the wider community.
As community ambassadors, emergency services organisations have an incredibly important role to play in prevention, championing road safety and educating others.
Ross Moorlock, CEO, Brake
Brake’s CEO Ross Moorlock said: “Around one in three road deaths in the UK, and a fifth of serious injuries, involve someone driving for work. Every year, Brake supports more than 2,000 families who have been bereaved or injured in a road crash, so we see first-hand the devastating impact of these crashes on everyone involved.
“We recognise the incredible work emergency services organisations do responding on the frontline, witnessing the trauma of road crashes in real time as they happen. As community ambassadors, they also have an incredibly important role to play in prevention, championing road safety and educating others.
“That’s why we have added the Emergency Services Driver Safety Award to this year’s Fleet Champion Awards programme. We are excited to hear from teams, individuals and drivers who are finding new and innovative ways to make our roads safer. We look forward to rewarding blue light organisations that put safety first and giving them the recognition they deserve.”
Emergency services personnel are also encouraged to apply for the Road Safety in the Community Award. This award is for organisations that have made a positive impact on society and the environment, by improving wellbeing, community strength and sustainability. This organisation will have road safety at the heart of its corporate social responsibility ethos.
At last year's event, this award was won by Gloucestershire Fire and Rescue Service. Judges were impressed with the Service’s special educational needs and disabilities (SEND) road safety education initiative, aimed at breaking down barriers and delivering accessible, experiential learning.
The programme included SkillZONE, a movie-set village where young people experience road safety first hand, enabling a curriculum that combines practical learning with interactive real-world scenarios.
Find out more about this year’s awards, all the category details and how to enter by visiting www.brake.org.uk/uk-fleet-champions-awards.
Entries are open until Friday 1 May. The awards are free to enter and are an excellent opportunity to celebrate the hard work of the organisations and individuals across the fleet sector that make road safety a priority.
Following the deadline, all entries will be judged by an independent panel of judges and presented at a glittering ceremony hosted by Brake at New Dock Hall in Leeds, on Wednesday 30 September 2026.
Last year’s event brought together more than 270 people from across the fleet industry to celebrate 50 shortlisted organisations and individuals. Tickets for the event are on sale now, with an early bird offer. Click here to buy tickets.