Thousands of kids march for safer roads as 39 children are killed or injured every day

News from Brake
Wednesday 13 June 2018
  • Schools across the UK take part in Brake's Kids Walk – photo and filming opportunities available
  • Charity highlights extent of road danger for children – 39 children killed or injured on roads in England every day
  • South East has greatest number of child road casualties (2,343 a year) – data available by region and local authority area
  • Nottinghamshire school walks in memory of boy, 10, who was killed outside school
More than 100,000 kids from across the UK will take to their streets today (Wednesday 13 June) to raise awareness of the 39 children who are killed or injured on roads in England every day.
Youngsters aged between four and 11 are taking part in Brake’s Kids Walk, in partnership with Co-op Insurance. This national project is helping them call for key measures to make roads safer, so that more children can enjoy the health and planet-saving benefits of walking.
To coincide with the launch of the walk, road safety charity Brake has highlighted the true extent of child casualties on the nation's roads.
Latest Department for Transport (DfT) figures1 show that 14,273 children were killed or injured on roads in England in 2016. On average, 39 children die or suffer injuries as a result of road crashes every single day. That’s the equivalent of a classroom full every day.
The South East has the greatest number of child road casualties (2,343 a year), while the North East has the fewest (702 a year). The region that sees the most child road deaths is the North West, with 15 children killed on the region’s roads in 2016.
More than 100,000 children from more than 500 schools and nurseries are taking part in Brake’s Kids Walk, calling for five key measures to help keep them safe: footpaths, cycle paths, safe places to cross, slow traffic and clean traffic.
Among those taking part are 450 pupils from Carr Hill Primary School in Retford, Nottinghamshire. The school is running a week of road safety activities in memory of pupil Seth Bartle, 10, who died after he was hit by a car outside the school in January. The school is encouraging more families to walk to school, to ease congestion and parking issues at the school gate. And to assist those families who drive, pupils have created a map showing walking routes from roads further away from the school.
Short, supervised walks are taking place today and all week at or around schools and nurseries. Children will walk in a crocodile formation and hold hands to highlight the importance of being able to walk without fear or threat from traffic. Some schools are teaming up with their local fire service or police.
Schools can also run special road safety-themed assemblies, lessons and activities, using resources provided for free by Brake and Co-op Insurance. The event can be used to fundraise for Brake, which supports families who have lost loved ones in road crashes.
Dave Nichols, community engagement manager for Brake, the road safety charity, said: “It is every child's right to be able to walk in their community without fear of traffic and pollution. But many kids are unable to do so because they don’t have access to simple measures such as footpaths, cycle paths and safe places to cross. Many more have to contend with fast traffic and pollution from vehicle emissions. If we want more children and their families to walk, then we need to make sure their journeys are safe. We’re delighted that so many schools and children across the UK agree with us on this and are taking part in Brake’s Kids Walk. Together we can raise awareness about the issues that matter to them and help make their roads safer.”
Nick Ansley, head of motor insurance at the Co-op said: “To see so many children taking part in this event, and promoting road safety is fantastic. Our aim is to help keep communities safe and so it’s great to be involved in an initiative which is doing just that.
“Every school across the UK faces different issues, whether it be available footpaths, safe places to cross, or cycle paths. In partnership with Brake, we’re hoping to raise awareness among all road users to help ensure communities are kept safe.”
Vanessa Smith, parent link teacher at Carr Hill Primary School in Retford, said: “While we encourage people to walk to school, many of our families do live some distance away and so our emphasis is on safe and considerate parking outside the school, encouraging people to think about moral responsibility to each other and the children at dropping-off and picking-up time. We are asking people to walk where they can or, if they must drive, then to park a little further away and increase their footsteps. We hope the pupils will go home and encourage their grown-ups to park further away then walk.”
Stella Scharinger, headteacher at Finberry Primary School in Kent, said: “We are really looking forward to taking part in Brake's Kids Walk as we passionately support the drive to ensure that all children can walk and travel in safety, with safe roads and footpaths in every community.”
Iris Smith, high-level teaching assistant at Penshurst Primary School in Hessle, Hull, said: “At Penshurst we are committed to keeping our children safe on the roads. We feel that taking part in this walk will highlight the dangers around our school and hope this will make others aware of the situation and be more considerate on the road in the future to protect our children.”
Rachel Dungate, sustainability coordinator at The Woodside Academy in Croydon, London, said: “Children and staff can't wait to get walking. Each class is aiming to walk a marathon between them. It is great to encourage the children to be active and to support a fantastic charity too. It gives us the opportunity to learn not only about the benefits of being active but about road safety as well.”
Journalists, photographers and film crews are invited to attend a filming and photo opportunity at one of the following Brake’s Kids Walks
When: Wednesday 13 June 2018 (contact school or Brake to arrange a time)
Where: Carr Hill Primary School, Tiln Lane, Retford, Nottinghamshire, DN22 6SW
450 pupils will take it in turns to walk up to 200 metres around their school grounds and time how long it will take them so they can create a map showing routes for parents to walk to school so they don’t park directly outside the school gates. Pupils are taking part in a week of activities to promote road safety in memory of pupil Seth Bartle, 10, who died after he was hit by a car outside the school in January.
Contact details:
Vanessa Smith – 01777 702948

When: 10am, Wednesday 13 June 2018
Where: Penshurst Primary School, Winthorpe Road, Hessle, Hull, East Yorkshire, HU13 9EX
500 pupils will join staff, parents and firefighters from Humberside Fire & Rescue Service on a walk of 1,600 metres around the roads outside the school in Hessle. The children will carry banners and posters they have designed, to show the measures they want to see in their community to make their roads safe.
Contact details:
Mrs Iris Smith – 01482 648808

When: 1pm, Wednesday 13 June 2018
Where: Finberry Primary School, Finberry, Ashford, Kent, TN25 7GS
Around 200 pupils will walk 2,000 metres to promote road safety in the South East, which has the greatest number of child road casualties in Britain (2,343 a year). The children will be joined by a fire crew from Kent Fire and Rescue Service and will carry banners and posters calling for measures to make roads safer so they can walk without fear of traffic and pollution.
Contact details:
Ms Stella Scharinger – 01233 622685
When: Wednesday 13 June 2018 (contact school to arrange time)
Where: The Woodside Academy, Moreland Road, Croydon, Greater London, CR0 6NF
700 children aim to walk a combined distance of 100 km to raise awareness about safer roads needed in their community to keep them safe and the health benefits of walking. The children will have banners and posters promoting safer roads.
Contact details:
Rachel Dungate – 020 865 45333
To arrange to attend or set up pre-recorded interviews, contact Dave Nichols on 01484 559909 or  
Promotional photos and videos are available on request from
Notes to editors
Region                                     2016
North East                               702
North West                              1,988
Yorkshire and The Humber    1,719
East Midlands                         1,199
West Midlands                        1,598
East of England                      1,437
London                                    2,063
South East                              2,343
South West                             1,224_
England (total)                        14,273
About Brake
Brake is a national road safety and sustainable transport charity, founded in 1995, that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies.
We do this through national campaignscommunity educationservices for road safety professionals and employers, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.
Follow Brake on TwitterFacebook, or The Brake Blog.
Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.
About Co-op Insurance
Co-op Insurance is part of Co-op Group, one of the world’s largest consumer co-ops, owned by millions of members. Alongside Co-op Insurance, the Group has the UK’s fifth biggest food retailer, the UK’s number one funeral services provider, and a developing legal services business.
As well as having clear financial and operational objectives, the Group is a recognised leader for its social goals and community-led programmes.

Tags: school children Kid's Walk road deaths serious injury